Brand Photo Ideas for a Product Maker Brand
Do you create or sell handmade products? Here’s how you can create imagery for your maker brand. Connect with ideal customer through brand photos of your beautiful products and you as the maker and founder!
Add these photo ideas to your shot list and moodboard:
Styled product shots
Grab shots of the same product in multiple quantities and or colors to show what‘s available in your shop. Images of multiples of anything usually gets more engagement on IG.
Product on/with a model
Show how the product looks on various skin tones and with diverse models/hairstyles. It will not only attract your ideal customer, but give them inspo on how to use or wear your product!
Lifestyle photos with models
How does your product fit into your customer's everyday life? Are they busy working women, moms or socialites? Get clear on who your ideal customer is, and create imagery that reflects her lifestyle!
Customer experience
Even if you exclusively sell online, show the amazing experience you provide your customers with photos of you interacting with them. Invite a supportive friend or top customer to the shoot to show authentic enthusiasm for your product!
Packing orders
Who doesn't love a peak behind the scenes of your business? Show your customers how you pack up their orders, the packaging and your process. They'll be excited to shop with you again and share with their friends!
How you make the product
Don't give away all your secrets! But grab shots of you working hard to make your beautiful pieces for your customers. Show your tools, your hands and a small part of your process.
You, the maker/founder
The foundation of supporting small shops is knowing the story of the founder. Grab photos of you with your laptop or iPad or even holding your product to make that personal connection with your customers. If you're pitching your brand for funding or press, you'll need headshots anyway!
Check out photos we shot for Hello Myrrh, a clay jewelry brand. You can shop her Instagram and website.
If you need photos for your maker brand, I’d love to work together even if you aren’t local!
Want more brand photo ideas for a product brand? Check out my portfolio to save inspo to your brand moodboard!
