Brand Photoshoot Inspo for the 2025 Pantone Color of the Year

Well, the Pantone Color of the Year for 2025 is Mocha Mousse and I’m obsessed. I’ve been collected my fair share of brown items over the last year, so it came to no surprise. If brown is in your brand’s color palette, it’s time to bring it to the forefront in your marketing visuals. Since it’s top of mind, your visuals will stand out if you have them in this color.

I went through the archives of past client shoots, and grabbed some of my favorite images with this vibe. Hope this inspires your next brand shoot or creative project!

Here are a few ideas to incorporate mocha mousse in your content strategy:

• Create a Canva graphic about ways to work with you in 2025. Use a photo of you wearing an outfit in the mocha mousse color or a neutral office with brown text

• Create your own moodboard of stock images that inspire (make sure you have the rights to use them) and share a creative project you’re working on.

• Gather past projects you’ve worked on that align with this color, and share them on your social media, e-mail marketing and blog.

• Gather props like clothing, beauty products, and desk accessories in this color and create a reel showing them off. Use a text overlay that relates to your ideal client.

If you’re looking to batch create content using the mocha mousse color palette, I’m now offering Q1 mini sessions at a coffee shop in St. Pete! If you’re local, I have limited spots available, and would love for you to join us. Check out the details here, and hold your spot with a 50% deposit. See you there!