Tampa Studio Brand Photo and Video Shoot for Sales Page and Course Designer
Has it been a while since your last brand shoot? It may be time to give your branding a refresh! Mara reached out to book a shoot as she recently moved to Tampa and realized she hadn’t done a brand shoot in a few years! She was planning a website update, and wanted fresh photos for the new site.
I recommend refreshing your brand photos at least once per year, as your offers, pricing and overall business has likely changed. Also, if you’re launching something new or relaunching an offer, grab some new photos to make it exciting for you and your audience!
If you’re planning a website refresh, you should know the following details before your brand shoot:
Your brand color palette and overall aesthetic. This will impact the location, your wardrobe and even the props you plan to bring to tell a story with your imagery. You may receive a new brand kit with your new website to include fonts, colors and even example images that align with your new branding.
The new website layout. Do you need more horizontal images? Which photos will be updated with the new layout? How many images will you actually need for the site?
Your content strategy. You’re going to want to promote the website update to your e-mail list and on social media. This is a great opportunity to drive more traffic to your new site, so plan some fun celebratory images or a showstopper image to increase engagement and even convert followers to clients during your refresh.
Check out some of my favorite images from the shoot with Mara at Wtr Cooler Studio in downtown Tampa for her Sale Page and Course Design business below!
Check out some snapshots of the new site! Love the layout and how the images were used across the site.
