Clearwater Brand Session: Eve
Strategy is important to your content creation as a business owner.
Why?
Imagine showing up to shoot content for your brand, and you have no clue what you’re creating it for or how you’re going to use it!
Before you meet up with your photographer to shoot, understand:
Who you serve (who is your ideal client? What are their points? What stage are they in business?)
How you serve them (What is your unique approach to solving their pain points? What are clients saying about you? What is your process?)
Your role in your client’s process (Are you consulting them, coaching them, doing it for them or with them?)
Know the answers to these will take most of the guesswork out of what you should say and how to visually communicate it.
That’s what we talked about on Eve’s strategy call before her brand photoshoot. She wanted to really tell the story of her brand as a Macro Coach. And the results from the shoot are some of my favorite images this year!
Before your next shoot, take some time to jot down those details. Then, create a plan from there, so you can properly communicate it to your service providers, such as your photographer, brand strategist, copywriter, website designer and coach. They can more effectively help you and get better results for or with you when you know this!
Ready to schedule a branding session for your coaching business? Learn more about my 1:1 brand photography services here. Let’s work together to elevate your brand imagery and attract your dream clients and customers and brand partnerships!
