Brand Strategy: How Plan Your Spring Launch

Spring is the perfect time to launch a new offer. Let’s plan it together!

Planning your launch ahead of time will help increase your results and revenue. Plan ahead so you can increase your reach, attract aligned clients and sell your offers without the overwhelm.

Set launch goals

What do you want to accomplish with this launch? Is it to drive new leads, convert current followers to clients, sell out your program or event or attract new subscribers to your YouTube channel or podcast? Jot down actual numbers, like your revenue, spots you want to sell, etc. so you can track your results.

Set your launch timeline

How many days or weeks are you going to promote your launch? Hint: it should be more than a day. I recommend planning a month to 6 weeks in advance of your deadline, to warm up your audience and generate max sales. So, if your spring launch is March 20th, NOW is the time to start planning.

Plan your brand visuals

You need a mix of content across your marketing platforms to increase reach, attract the clients or customers who are most aligned with your offers. Consider visuals for sales pages, thank you e-mails, marketing e-mails, welcome-emails, and social content. Incorporate images, videos and text. You never know which will resonate most.

Your launch needs more than one post or one e-mail to reach your launch goals. If you want to drive traffic to your sales/landing page to convert, potential clients and customers need at least 7 touch points before making a buying decision. That means you need at least 7 pieces of content across your marketing channels to maximize your results.

Plan your messaging

Your messaging is just as important as your visuals. You want your message to connect so well with your ideal client or customer that they feel like you’re speaking directly to them. Research their pain points, review notes that past and current clients have said and use that in your messaging. Share your personal story, to establish yourself as the expert.

Track your launch results

Keep track of how your launch is going. How many signups did you get each day you posted about your launch? How many DMs or e-mails with questions did you get? How many scheduled posts and e-mails went live to get those results? Track this data so you can use it for your next launch.

If you’re planning a launch and need support with putting it all together, book a strategy call with me and let’s get to work to make this your most successful launch to date!