Brand Photoshoot for Systems Strategist
Are you ready to uplevel your online business with more professional images?
I recently did a brand photoshoot with Shawnee of Shawnee Rose Consulting, who is a systems strategist, to rebrand her social media and website. She also became a quarterly client, so I’m excited to create more consistent branded visuals with her!
If you’re just getting started with upleveling your brand, you want to build up a library of images that you can use throughout the year to promote your offers. I suggest quarterly brand shoots to create consistently, and keep up with launches, updating your website and blog and showing up consistently on social.
How to Plan Quarterly Content for Your Brand
Whether you’re working with a photographer or DIYing your content, plan your shoots at least once per quarter. Create a moodboard on Pinterest that you update regularly with inspiration. That way, you already have it when you’re ready to shoot again, and you aren’t starting from scratch.
Plan your launches in advance. If you’re planning to launch or relaunch an offer, create a marketing plan at least 30 days beforehand, so you can maximize your results. It’ll also allow time to figure out the type of content you need for your platforms.
Share as many details about what you need with your photographer including, what the launch is for, sales page layout, and which platforms you plan to post on. Also, share your inspiration such as screenshots, saved posts and Pinterest pins. Bonus points if all the inspo is one place!
Create imagery that shows every aspect of your brand: your process, aspects of your personal life or daily routine, your client interaction, mock-ups/stock photos, headshots/personality shots and team photos (if applicable).
Shawnee chose a styled home for the first shoot location, and we used Home Studio List (use code CHRISTINAJ3611 for $10 off your first reservation). They’re my go-to service for lifestyle content! The home had a modern coastal decor and a beautiful, serene backyard. We captured photos of her working, spending QT with her son and headshots. Excited to create more next quarter!
Ready to schedule a branding session for your online business? Learn more about my 1:1 brand photography services here. Let’s work together to elevate your brand imagery and attract your dream clients and customers and brand partnerships!
