12 Photos to Capture at Every Brand Photoshoot
Do you want to get max variety at your shoot? This is a great way to make your client happy with the final images, but also have the opportunity to upsell your package. Clients who have the most variety in their images are more likely to purchase more images or the full gallery.
You don’t want to shoot a lot of the same photo, such as only full body shots, because it doesn’t give the client a lot to choose from. They won’t be inclined to invest in more than the images that are included in your package, or may not be happy with the images as a whole.
Increase the value of your shoots as a brand photographer, by shooting different angles, scenes and encouraging your client to change their outfit. In the world of social media, just having a few headshots doesn’t provide the value they may need with ready-to-post content.
Check out the poses I use at every client shoot to provide more variety for them to choose from, and increase value.
Headshot
This is a potential profile photo for their social media. Make those headshots stand out, but shooting them against a fun backdrop like something textured or a strong color. Encourage the client to wear an interesting top, to make their profile photo stand out on social media.
2. Waist Up
This is a headshot where they can show even more personality. Try a few different poses like arms crossed, hand under the chin or holding a prop to create interest. Also, to show more of what they do at first glance.
3. Full Body
This shot is really where your client can shine. Encourage them to take up by space with a power pose or big expression. It also shows more of the scene, and can show off their gorgeous outfit from head to toe. A full body photo can be of them standing or sitting.
4. Standing
You can shoot several variations of standing shots, depending on the type of location you’re shooting in and the type of furniture available. Incorporate props that the client can hold as well, to create even more variety.
5. Sitting
Shooting sitting shots will show a different dynamic. Whether the client is sitting in a chair, stool, sofa or even the floor, you can get creative with poses and angles.
6. Aerial View
Flatlays are popular with aerial view. You can capture shots of props styled on a desk or a workspace by aiming your camera directly above it. Or, grab a shot of your client sitting on the floor sipping a cup of coffee or reading a book.
7. Details
This is my favorite to capture, because it likely incorporate a prop that tell the story of your brand. Detail shots can be close ups of your client typing on the computer or writing in a notebook. It can be close up shots of a book title or a coffee mug on a table. You can get as creative as you want, and it doesn’t have to involve your client’s face.
8. Looking at the Camera
This is the most common shot, especially for a portrait or brand shoot. You can capture your client’s various facial expressions, and this type of shot commands attention. It’s the most personal of the shots. Be sure to shoot variations of them looking at the camera, from straight on, looking back, facing the side but head turned straight on and even leaned into the camera.
9. Looking Down (or Eyes Closed)
I love this shot because it feels more editorial. It feels like the camera is spying on the subject in their element. It also gives a sense of calm and peace. If this matches your client‘s brand, encourage them to look down with both serious and joyful expressions or close their eyes. You can also pose them with their hand on their head, behind their, etc.
10. Looking to the Side
Another editorial shot that can tell an interesting story. Have your client try different facial expressions and poses with their body. Pro tip: If there is a window, have them turn their face toward it to brighten it up and add more depth to the image.
11. Vertical
If you’re shooting brand photography, your client likely needs vertical shots for social media. I recommend shooting with space above their head in case they want to add text or need to crop a certain way. Some clients like to use some of their photos as reels covers, for stories and of course for profile photos. Be sure your dimensions work for these!
12. Horizontal
Horizontal shots are great for website hero images, banners for e-mail marketing and YouTube videos/thumbnails. Be sure to mix in both vertical and horizontal images. Your client’s website designer will love you for it! Your client could also crop a horizontal image into a square or vertical one, depending on the composition.
Remember, creating variety at your client shoots will provide more value than a bunch of headshots. Switch it up by choosing a location with multiple backdrops, encouraging the client to change outfits and shooting various angles and dimensions.
If you need more guidance on how to increase your value as a photographer so you can raise your rates and book clients consistently, I’d love to help. Book a 1:1 call with me here, and let’s go into the next quarter with confidence and clarity.
